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GREENPEACE
Visit the Greenpeace Giving Website
- Online Advertising Campaign
- Flash Development
- Creative consulting and development
Greenpeace NZ enlisted Zest Media to create a targeted banner advertising campaign for their Christmas promotion “Greenpeace Giving”. “Greenpeace Giving” is an online store that allows members of the public to donate to Greenpeace and either give (or receive) gifts that are both environmentally friendly and help to fund Greenpeace’s activities around the world. .
The brand and underlying message of global conservation and preservation had to be delivered loud and clear, and the campaign needed to really tug at the heart strings and get the target market to understand that this was the gift that kept on giving. The brief was short, and Zest was asked to deliver the message to the target audience with the maximum amount of impact in as few frames as possible. Zest was supplied only 3 images for the brand. A green lightbulb, a globe and a gift wrapped in re-cycled paper. The resulting campaign was based around this simple message: Show your brilliance this Christmas, give your loved ones the world.
This hugely successful campaign was well received by the client and screened as Flash and GIF animations on many of the major NZ media portals such as The New Zealand Herald and TVNZ.
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