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RED ENERGY
- To develop an SEO plan for Red
- To ensure best search engine optimization
- To maintain the RED brand online
- To track all site visits and conversions
- To manage the website changes
Red Energy is an Australian power provider. Red contacted Zest Media to develop a true XHTML and CSS based website to allow for easy and effective search engine optimization and efficient site updates. We were pleased to deliver the final result which was a fast website that was coded in accordance with the industry’s best practices. The site is based on a template that is built around around “server side includes.” The “includes” allow us to update a single file which then affects multiple pages at once, thus lessening the mount of edits needed and saving valuable resources.
We also do full search engine optimization, search engine marketing and Google Awards for Red Energy which has increased their customer conversion rate by 12%, a large improvement as customer retention in the power industry is only around 40% per annum.
We deliver a range of SEO reports each month based on competitor analysis, keyword density and Awards. These reports allow us to visualize their SEO over time and track the improvements with real results.
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